Designing product experiences that bring clarity to complex systems.
Evolving a fragmented investing platform into a cohesive investor experience
Explored how a fragmented investing platform could evolve into an integrated, AI-assisted experience that helps investors make more confident decisions across every stage of their journey.
Senior Product Designer, Qtrade Direct Investing
- Created a shared vision that aligned future investing initiatives around a cohesive platform strategy
- Introduced a systems-based architecture that reduced fragmentation across trading, portfolio, funding, and activity experiences
- Developed reusable interaction patterns that could scale across future capabilities and AI-assisted experiences
- Established the architectural foundation for AI-assisted guidance, personalization, and intelligent decision support
Reducing delays and errors in multi-leg options trading
Redesigned a complex trading workflow to reduce operational friction while giving investors greater confidence when executing advanced trading strategies.
Senior Product Designer, Qtrade Direct Investing
- Designed Qtrade’s first multi-leg options trading experience across web and mobile
- Reduced dependency on manual Service Centre workflows for complex trading scenarios
- Transformed advanced trading workflows into a scalable interaction model
- Improved execution clarity and confidence in a high-risk financial environment
Turning complex event data into clear, actionable insights
Transformed fragmented operational data into a scalable reporting experience that helps enterprise teams quickly understand performance and take action.
Product Designer, Sign In Enterprise
- Designed a reporting and analytics experience for enterprise customers
- Replaced manual exports with scalable self-serve reporting workflows
- Structured complex event data into intuitive filtering and reporting models
- Helped enterprise teams move from fragmented reporting toward actionable insights
Recovering and redesigning a complex call center application
Helped reset a stalled modernization initiative by aligning research, product strategy, and workflow design around the needs of customer support teams.
UX Lead, Telus
- Recovered a stalled redesign initiative after an external agency engagement ended
- Led research, workshops, product vision, and workflow redesign efforts
- Aligned cross-functional teams around a more structured product development approach
- Reduced agent effort across fragmented support workflows and internal systems
What teammates and collaborators valued
Systems thinker · Collaborative partner · Clear communicator · Structured problem solverI worked with Ally during my time at Traction Guest. He was thoughtful, collaborative, and consistently strong at breaking complex problems into achievable, well-structured solutions. His communication with engineering and product teams made difficult work easier to align around. I would gladly work with Ally again.
Andre Cytryn, Development Team Lead at Spare
Although we didn’t collaborate directly, Ally consistently produced thoughtful, high-quality design work during our time at Aviso Wealth. His artifacts and attention to detail reflected strong systems thinking and left a lasting impression.
Vergel Evans, UX Consultant