Enterprise SaaS · Financial systems · Analytics · Internal platforms

Designing product experiences that bring clarity to complex systems.

I’m a senior product designer specializing in complex enterprise and financial systems. I help teams turn ambiguous, decision-heavy workflows into structured product experiences that improve clarity, usability, and operational efficiency.

My work spans trading platforms, analytics, enterprise SaaS, and internal tools, partnering closely with product and engineering teams to solve high-impact operational challenges.

Reducing delays and errors in multi-leg options trading

Financial Services · Direct Investing · Web · Mobile
Options trading interface showing a multi-leg options trading experience

Senior Product Designer, Qtrade Direct Investing

  • Designed Qtrade’s first multi-leg options trading experience across web and mobile
  • Reduced dependency on manual Service Centre workflows for complex trading scenarios
  • Transformed advanced trading workflows into a scalable interaction model
  • Improved execution clarity and confidence in a high-risk financial environment

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Turning complex event data into clear, actionable insights

Visitor Management · Enterprise SaaS · Web · Mobile
Reporting and analytics dashboard interface for enterprise visitor management

Product Designer, Sign In Enterprise

  • Designed a reporting and analytics experience for enterprise customers
  • Replaced manual exports with scalable self-serve reporting workflows
  • Structured complex event data into intuitive filtering and reporting models
  • Helped enterprise teams move from fragmented reporting toward actionable insights

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Recovering and redesigning a complex call center application

Customer Support · Enterprise Tools · Web
TELUS call center application interface for customer support agents

UX Lead, Telus

  • Stepped into a stalled redesign initiative after an external agency engagement ended
  • Led research, workshops, product vision, and workflow redesign efforts
  • Helped align cross-functional teams around a more structured product development approach
  • Reduced agent effort across fragmented support workflows and internal systems

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What teammates and collaborators valued

Systems thinker · Collaborative partner · Clear communicator · Structured problem solver

I worked with Ally during my time at Traction Guest. He was thoughtful, collaborative, and consistently strong at breaking complex problems into achievable, well-structured solutions. His communication with engineering and product teams made difficult work easier to align around. I would gladly work with Ally again.

Andre Cytryn, Development Team Lead at Spare

Although we didn’t collaborate directly, Ally consistently produced thoughtful, high-quality design work during our time at Aviso Wealth. His artifacts and attention to detail reflected strong systems thinking and left a lasting impression.

Vergel Evans, UX Consultant