Designing complex product experiences with clarity, structure, and trust.
I’m a product designer focused on complex systems across financial products, enterprise software, analytics, and internal platforms.
I specialize in structuring ambiguous, decision-heavy problem spaces into clear interaction models that scale across teams and platforms.
My work helps organizations reduce risk, improve decision-making, and move from fragmented workflows to cohesive product experiences.
Strength: Turning complex workflows and fragmented systems into structured, scalable product experiences.
Reducing delays and errors in multi-leg options trading
Financial Services · Direct Investing · Web · Mobile
Senior Product Designer, Qtrade Direct Investing
- Designed Qtrade’s first multi-leg options trading experience
- Replaced manual Service Centre workflows for complex trades
- Reduced execution errors in a high-risk financial workflow
- Created a scalable interaction model for advanced trading strategies
Turning complex event data into clear, actionable insights
Visitor Management · Enterprise SaaS · Web · Mobile
Product Designer, Sign In Enterprise
- Designed a reporting and analytics experience for enterprise customers
- Replaced manual exports with self-serve dashboards and pre-built insights
- Created a filter and reporting model based on real customer workflows
- Helped increase product value and support enterprise adoption
Recovering and redesigning a complex call center application
Customer Support · Enterprise Tools · Web
UX Lead, Telus
- Stepped into a stalled redesign after an external agency engagement ended
- Led research, workshops, product vision, roadmap, and design direction
- Helped teams move from waterfall delivery toward more collaborative product practices
- Designed workflows to reduce agent effort across fragmented support systems
What others say about me
Analytical · Collaborative · Clear communicator · Strong systems thinker
Ally is one of those people whose enthusiasm and focus you will remember. I hired him to for my team at Absolute, working in user experience design. I learned a lot both mentoring and learning from Ally: his ability to ask the right questions, eagerness to persist until a potential solution was found, and work the details. We’ve kept in touch in the years since and often ask each other for design advice. I am certain that he will impress with his ability to find workable solutions to the most challenging design decisions.
Chris Ryan, Senior UX/UI Designer at STEMCELL Technologies
I worked with Ally during my period at Traction Guest (now known as Sign In Enterprise) and I have nothing but good things to say about our interactions and the work we did together. A very customer-oriented person with attention to detail, super friendly, and easy to communicate with. Not to mention his relationship with the whole engineering team making our jobs easier when presenting the vision from the design perspective, breaking it down into achievable and comprehensive milestones. Would love to work with Ally again in the future!
Andre Cytryn, Development Team Lead at Spare
I had the privilege of working alongside Ally at Aviso Wealth, where we both contributed to the UX team's efforts on the Qtrade platform. Although we didn't collaborate on the same projects, Ally's standout analytical skills and the high-quality artifacts he produced made a lasting impression.
Vergel Evans, UX Consultant
Ally is an ambitious interactive designer who continuously seeks to learn the latest developments in interactive design and apply these cutting edge concepts to his everyday work. I found Ally to be a reliable team member who wasn't afraid to take on tasks outside of his comfort zone to get the job done.
Marc Bitanga, Founder at CMO Haus