Design Strategy Lead at TELUS Digital. Over 12 years of experience solving problems through human-centered design.
These projects are the outcome of an iterative and collaborative approach which includes conducting generative and/or evaluative research to develop an understanding of people's needs, converting the insights and observations into ideas, building and testing prototypes, and implementing the outcome. It isn't a linear approach and is affected by many factors including company processes, team structure, the product and services, and the customers.